"After working a decade in the jewellery industry, I noticed there wasn't a lot of choice out there for women who wanted beautiful, affordable pieces for the special moments in their lives - particularly their wedding day. I myself really struggled to find bridal jewellery that I would continue to love and wear long after my big day, and had seen friends go through the same thing. So in 2018, whilst pregnant with my little boy, I started LILY & ROO. "
